I love working with music because it allows me to make a 180º change on every project and pushes me to explore new break-through trends. It's not just the album art but also the canvas for music platforms, promo reels, and sometimes even music videos.
Take one thing here, take another there, blend them together, and iterate. Cover art, while guided by the song’s theme, still offers a vast playground for experimentation. Working with music is one of the most creatively freeing projects I’ve ever been a part of.
The song reinforces the album art, and the album art reinforces the song. Even though one is created before the other, the result needs to look like a cohesive project. Both elements tell the same story, as they work together to create a unified experience.
Every song is different—different vibe, different instruments, different mix and master. So I love to use a mix of techniques like illustration, photography, and 3D to capture the mood of each song. It’s about creating a connection that resonates with the audience, allowing them to experience the album in a deeper way.
